Love In Times Of Pandemic
Once upon a time in 2020, a deadly
global pandemic brought the world to
a halt, including the greatest city and
all of its vibrant lives. The pandemic
may have forced us to change our habits,
but we aren’t ready to give up on love
and we know neither are you. The Union
Square Hospitality Group is on a mission
to restore greatest love stories or lowly
flings. Through pure New York serendipity,
we bring rom-coms to your doorstep to
help star-crossed lovers find love in the
hopeless place.
TRUTH: People still want to fall in love.
QUESTION: Why not make it easier for
connections to be made?
ASK: Make dating less difficult, all while
helping small businesses.
Deliverables:
Print (posters)
Packaging
Social
Branding
Austin Anglin: Art Director
Giuseppe De Lauri: Art Director
Kedemah Reid: Art Director
Jane Jin: Art Director
Yashashree Samant: Copywriter
Love In times Of Pandemic Logo
Tinder AD
We launch this idea by organizing
the first and biggest virtual speed
dating event for everyone to
participate in. Ads for the same will
be plastered across Tinder. Parts of
the event can be recorded to promote
the idea further.
Food Kits
In partner with Tinder, the restaurants
under the USHG will deliver your meals
in custom packaging with custom QR
codes that send you to your zoom date.
Ice Breakers
Conversation starters keep the
dates moving along, and brings
ease to awkward silences.
Virtual Date
We re-create the restaurant ambience
for your home with custom zoom
backgrounds to use during your date.
Digital Hall of Fame
Over time restaurants can use the
successful dates as snippets to create a
digital hall of fame series of people who
connected over food.
